PLAYY. Music Goes Live: A New Hub for Indie Artists to Own Their Hustle

October brought the full rollout of PLAYY. Music, the brainchild and the first social hub zeroed in on independent musicians and labels from director, Warren Morris. Developed for just over 10 years, this platform steps in as a complete shift for those grinding in the creative trenches. Where big labels and streaming giants have long called the shots, PLAYY. Music hands the reins back to the creators, letting them handle everything from gig bookings and fan chats to streaming setups, sampling, merch drops, crowdfunding pushes, and licensing deals—all in one spot. It’s a straight-up fix for the grind, making career management and cash flow less of a headache for those who’ve been sidelined by the industry’s establishment.

Diving into PLAYY. Music, it’s a one-stop setup for selling tracks via downloads and streams with straight payouts, plus licensing for sync deals in ads or films, and even sample packs for beatmakers. Ticketing integrates seamlessly for gigs and tours, while upcoming drops like a jobs board for session work and streamlined bookings cut out promoter middlemen.

The platform flips the script on an industry long rigged by agents and other platforms siphoning off earnings, letting artists build direct fan bonds and monetize on their schedule. Warren Morris shared: “Building PLAYY. Music has been a deeply personal and challenging journey. Seeing firsthand the hurdles artists face due to limited resources and industry monopolies fueled this project. It shouldn’t be this difficult for musicians to share their work and make a living from it. Initially, I spent years strategizing and seeking funding, but eventually, we grew The Playground enough to develop the platform ourselves. Creating a tech platform of this scale seemed nearly impossible. However, once I took the lead on design and assembled the right development team, we made it happen. This has been the most demanding endeavor I’ve ever undertaken, and now, after nearly two decades, we’re finally ready to launch.

Sign up for PLAYY. Music and join the music revolution today!

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